"But Wait There's More" by Remy Stern - an interesting look into the home shopping industry
The home shopping and infomercial business has always been interesting for many reasons. Firstly, it is a big, $300 billion industry which many of us have done business with; Secondly, there seems to be a constant stigma of the quality of products. Thirdly, the infomercial hosts seem to always be wearing this overly friendly fake smiling face that sometimes make you energized and uncomfortable at the same time. Tune in to QVC and you will always see some over tanned woman trying to sell you some cosmetics that you probably don't need.
As someone who has a deep interest in psychology and business, I notice that almost every successful marketing campaign are effective in eliciting strong emotions. If you look at the home shopping business, they are always great at eliciting fear of rejection - On the other hand they always promise more love and acceptance as a key benefit of whatever product that is currently being promoted: teeth whitener, abs machine or acne cure system.
Today's Wall Street Journal talked about a book called "But Wait . . . There's More! ". Written by Remy Stern, it looked at the hefty sales and wacky pitchmen of the business.
As someone who has a deep interest in psychology and business, I notice that almost every successful marketing campaign are effective in eliciting strong emotions. If you look at the home shopping business, they are always great at eliciting fear of rejection - On the other hand they always promise more love and acceptance as a key benefit of whatever product that is currently being promoted: teeth whitener, abs machine or acne cure system.
Today's Wall Street Journal talked about a book called "But Wait . . . There's More! ". Written by Remy Stern, it looked at the hefty sales and wacky pitchmen of the business.
Labels: but wait there's more, infomercial, psychology, remy stern, self help
